QR Codes
Design, print and measurement for QR.
A QR print verification workflow from proof to production
Check the encoded link, artwork, print proof and destination before a QR campaign leaves the studio, then keep a record that makes future c…
Migrating a QR campaign that is already in printFIELD NOTES / 091 4 min readMigrating a QR campaign that is already in print
The codes cannot be recalled, so the work is entirely in the redirect layer and in what you leave behind.
QR codes on slides, screens and videoFIELD NOTES / 085 2 min readQR codes on slides, screens and video
On a screen the code competes with time. It must be big, on long enough, and pointing somewhere worth the interruption.
Reading QR analytics: scans, sessions and what happens nextFIELD NOTES / 084 2 min readReading QR analytics: scans, sessions and what happens next
A scan count on its own is nearly meaningless. Here is the small set of numbers that makes it useful.
QR codes in restaurants, done properlyFIELD NOTES / 083 2 min readQR codes in restaurants, done properly
The menu code is the most-scanned code in the world and the most poorly executed. The fixes are cheap.
A pre-print testing checklist for QR codesFIELD NOTES / 082 2 min readA pre-print testing checklist for QR codes
Fifteen minutes of structured testing before the file goes to press prevents the most expensive kind of mistake.
Designing a branded QR code that still scansFIELD NOTES / 081 2 min readDesigning a branded QR code that still scans
Colour, logos and rounded modules are all possible. Each one spends part of your margin for error.
QR codes on vehicles, windows and large signageFIELD NOTES / 080 2 min readQR codes on vehicles, windows and large signage
Distance, motion and glass are the three things that break outdoor codes. Two of them are fixable.
QR error correction levels, and why the default is usually rightFIELD NOTES / 079 2 min readQR error correction levels, and why the default is usually right
Higher correction means a denser code, not a better one. Here is how to choose between L, M, Q and H.
QR codes on packaging and print: a production checklistFIELD NOTES / 048 2 min readQR codes on packaging and print: a production checklist
Size, quiet zone, contrast, substrate and proofing — the things that decide whether a printed code scans.
Choosing a QR code generator: what actually mattersFIELD NOTES / 039 2 min readChoosing a QR code generator: what actually matters
Most generators produce the same pattern. The differences are dynamic codes, vector output, and whether the code expires.
Dynamic vs static QR codes: which to use and whenFIELD NOTES / 006 2 min readDynamic vs static QR codes: which to use and when
The difference is not visual quality — it is whether the destination lives inside the code or behind it.
25 QR code ideas that people actually scanFIELD NOTES / 005 2 min read25 QR code ideas that people actually scan
Placements and use cases with the practical constraints — size, distance, lighting and what to put on the other side of the scan.
Start Free — no credit card
The free plan includes 1,000 links, 6 custom domains and 50,000 tracked clicks a month, free forever. Choose a free subdomain from six shared domains. Paid plans start at $4 a month when you outgrow it, and you keep everything you have built.