Custom URL shortener
Shorten a URL with a custom name you choose — yourbrand.com/offer instead of a random code.
A custom URL shortener lets you pick the part after the slash (the back-half). A custom name tells people what they will get before they click, is easy to say out loud and is easy to remember.
Custom names are included on the free plan, on our shared short domain or on your own domain.
Shorten your link
Free, instant, no ads. A QR code comes with it.
Public shortening is paused while the dedicated short-link domain is being connected. Connect a domain you own to make short links.
Get started- 1,000 links free
- 6 custom domains free
- No credit card
How to do it in three steps
- 1
Create a free account
It takes seconds and needs no card.
- 2
Paste the long URL
Then type the name you want after the slash.
- 3
Save and share
The custom short link works instantly, with a QR code.
Rename a link any time
Changed your mind about the name? Edit the back-half or the destination later. If a name is taken, you will see a suggestion instead.
Personalized links on your own domain
Connect a domain you own so the whole link is personal: go.yourname.com/portfolio. Vanity URLs like this are free on every plan.
Case, reserved words and duplicates
Each domain decides whether names are case-sensitive and which words are reserved, so nobody on your team takes /login or /admin by accident.
Related guides
Branded URL shortener
Put your brand in every link — go.yourbrand.com/launch — and turn every click into insight.
URL shortener with your own domain
Shorten URLs on a domain you own — with free automatic HTTPS and nothing to host.
Vanity URL generator
Create personalized short links that carry your name — for a podcast, a book, a profile or a campaign.
Free URL shortener
Paste a long link, get a short one — free, fast and without ads. Sign up free to edit it later and see every click.
Tiny URL generator
Make tiny links, small URLs and little links that are easy to share — and give them a name people can read.
Start Free — no credit card
The free plan includes 1,000 links, 6 custom domains and 50,000 tracked clicks a month, free forever. Choose a free subdomain from six shared domains. Paid plans start at $4 a month when you outgrow it, and you keep everything you have built.
Frequently asked questions
How do I shorten a URL with a custom name?
Create a free account, paste the long URL and type your name after the slash.
Is the custom URL shortener free?
Yes, custom names are included on the free plan.
Can I change the custom name later?
Yes, you can rename the link or change its destination at any time.
What is a vanity URL?
A short, branded link with a readable name, for example yourbrand.com/sale.
Can I choose my own domain too?
Yes — connect your own domain free and use custom names on it.