Branded URL shortener
Share a recognisable link on your own domain, with a name you choose and clicks you can measure.
A branded short link combines a domain you control with a readable path: go.example.com/summer. The domain identifies your business, while the path identifies the campaign. A custom path on a shared domain changes only the second part.
Create a free account to connect up to 6 custom domains, manage 1,000 links and track 50,000 clicks per month. You need access to the domain’s DNS settings; domain registration and renewal are separate from the free plan.
Shorten your link
Free, instant, no ads. A QR code comes with it.
A quick anonymous link cannot be edited or measured. Create a free account first if you need to change its destination or see clicks.
- 1,000 links free
- 6 custom domains free
- No credit card
How to do it in three steps
- 1
Add a domain you control
Sign in, open Add domain and choose a domain you own. An unused subdomain such as go.example.com keeps your main website on its existing address.
- 2
Verify DNS and HTTPS
Copy the DNS record shown for that domain into the service hosting its DNS. Wait for verification and the HTTPS certificate to be ready before sharing links; adding a domain alone does not complete setup.
- 3
Create and test a branded link
Select the connected domain, paste your destination and choose an available path such as summer. Open the finished link, check its destination and review its clicks in Statistics.
Example: one campaign, recognisable links
For a newsletter campaign, go.example.com/summer could point to https://www.example.com/sale?utm_source=newsletter&utm_medium=email&utm_campaign=summer. Put the campaign parameters on the destination before shortening. Use a separate link for a printed QR code if you want to compare those placements. These addresses are examples, not live campaign links.
A branded link needs a connected domain
The anonymous shortening box creates a quick shared link. To use your own domain, change a destination later or measure clicks, create the link while signed in to your workspace. A recognisable domain helps readers identify the sender; the number of clicks still depends on your audience, message and placement.
What the free plan includes
The free plan includes 6 custom domains, 1,000 links and 50,000 tracked clicks a month. Automatic HTTPS follows successful domain setup. Keep the domain registered and its DNS configured for redirects to work. Paid controls and additional allowances are listed on the pricing page.
Sharing work with a team
Folders and tags help organise campaign links. The free plan has one user; team roles and additional seats depend on the plan. Check both the feature and seat allowance before inviting a team, and agree on paths and campaign names before publishing.
Moving your branded links later
Owning the domain gives you control over where it points, but changing DNS does not transfer your links. Before switching services, recreate or import every existing path and destination on the new service, configure HTTPS and test the redirects. Keep the old service working during the change.
Related guides
URL shortener with your own domain
Shorten URLs on a domain you own — with free automatic HTTPS and nothing to host.
Custom URL shortener
Give a short link a readable name, such as /menu or /spring-offer, and manage the destination from your account.
Vanity URL generator
Create personalized short links that carry your name — for a podcast, a book, a profile or a campaign.
URL shortener with analytics
Measure requests to your short links, separate detected bots from human clicks and compare campaign traffic with the right reporting context.
The best URL shortener: what to look for
Most shorteners make a short link. The best ones keep that link useful for years. Here is what to check before you choose.
Start Free — no credit card
The free plan includes 1,000 links, 6 custom domains and 50,000 tracked clicks a month, free forever. Choose a free subdomain from six shared domains. Paid plans start at $4 a month when you outgrow it, and you keep everything you have built.
Frequently asked questions
What is a branded URL shortener?
A service that creates short links on a domain you control, such as go.example.com/offer, with a path and destination you can manage.
Is a branded link shortener free here?
Yes. The free plan includes up to 6 custom domains. Domain ownership, correct DNS and successful HTTPS setup are still required.
Do I need to buy a new domain?
No. You can use an unused subdomain of a domain you already own. Avoid replacing DNS records that your existing website or email needs.
Can I change the destination after printing a QR code?
Yes, when the QR code contains the branded short link created in your account. Edit that link’s destination and keep its domain and path unchanged. A QR code containing the destination directly cannot be changed this way.
Can I remove the "Powered by" badge from visitor pages?
Yes, from the Starter plan ($4 a month).
Will a branded short link improve my search rankings?
A branded domain is not a ranking guarantee. Keep the destination useful and use a suitable redirect status; measure campaign clicks separately from organic-search performance.