Tagged “fallback”
2 articles.
A mobile deep-link test plan that includes the fallback
Design and test app-installed, app-missing and desktop journeys so a mobile campaign remains useful when an app cannot open.
Planning link expiry without abandoning late visitorsFIELD NOTES / 111 Marketing · 4 min readPlanning link expiry without abandoning late visitors
Choose an expiry rule, prepare the after-campaign destination and test the boundary before a limited-time link goes into a message or a pri…
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