Tagged “mobile”
2 articles.
A mobile deep-link test plan that includes the fallback
Design and test app-installed, app-missing and desktop journeys so a mobile campaign remains useful when an app cannot open.
Tracking app installs from a short linkFIELD NOTES / 092 Guides · 4 min readTracking app installs from a short link
The gap between a tap and an install is where most mobile attribution goes wrong. Here is what actually survives the store.
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