Tagged “offline”
2 articles.
Measuring offline campaigns with links and codes
Billboards, packaging, direct mail and radio can all be measured, imperfectly, if you plan the identifiers first.
Short links in print: what changes when there is no clickFIELD NOTES / 056 Guides · 2 min readShort links in print: what changes when there is no click
Print links are typed, not clicked. That single fact changes the slug, the domain, the tracking and the failure modes.
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