Tagged “qr”
17 articles.
A QR print verification workflow from proof to production
Check the encoded link, artwork, print proof and destination before a QR campaign leaves the studio, then keep a record that makes future c…
Migrating a QR campaign that is already in printFIELD NOTES / 091 QR Codes · 4 min readMigrating a QR campaign that is already in print
The codes cannot be recalled, so the work is entirely in the redirect layer and in what you leave behind.
QR codes on slides, screens and videoFIELD NOTES / 085 QR Codes · 2 min readQR codes on slides, screens and video
On a screen the code competes with time. It must be big, on long enough, and pointing somewhere worth the interruption.
Reading QR analytics: scans, sessions and what happens nextFIELD NOTES / 084 QR Codes · 2 min readReading QR analytics: scans, sessions and what happens next
A scan count on its own is nearly meaningless. Here is the small set of numbers that makes it useful.
QR codes in restaurants, done properlyFIELD NOTES / 083 QR Codes · 2 min readQR codes in restaurants, done properly
The menu code is the most-scanned code in the world and the most poorly executed. The fixes are cheap.
A pre-print testing checklist for QR codesFIELD NOTES / 082 QR Codes · 2 min readA pre-print testing checklist for QR codes
Fifteen minutes of structured testing before the file goes to press prevents the most expensive kind of mistake.
Designing a branded QR code that still scansFIELD NOTES / 081 QR Codes · 2 min readDesigning a branded QR code that still scans
Colour, logos and rounded modules are all possible. Each one spends part of your margin for error.
QR codes on vehicles, windows and large signageFIELD NOTES / 080 QR Codes · 2 min readQR codes on vehicles, windows and large signage
Distance, motion and glass are the three things that break outdoor codes. Two of them are fixable.
QR error correction levels, and why the default is usually rightFIELD NOTES / 079 QR Codes · 2 min readQR error correction levels, and why the default is usually right
Higher correction means a denser code, not a better one. Here is how to choose between L, M, Q and H.
Measuring offline campaigns with links and codesFIELD NOTES / 071 Marketing · 2 min readMeasuring offline campaigns with links and codes
Billboards, packaging, direct mail and radio can all be measured, imperfectly, if you plan the identifiers first.
Links and codes for events, before during and afterFIELD NOTES / 067 Marketing · 2 min readLinks and codes for events, before during and after
An event is three campaigns with different audiences. The link plan should reflect that instead of using one URL for everything.
Short links in print: what changes when there is no clickFIELD NOTES / 056 Guides · 2 min readShort links in print: what changes when there is no click
Print links are typed, not clicked. That single fact changes the slug, the domain, the tracking and the failure modes.
Case study: turning packaging into a reorder channelFIELD NOTES / 050 Case Studies · 2 min readCase study: turning packaging into a reorder channel
One dynamic QR per product, a reorder destination, and the measurement that justified the print cost.
QR codes on packaging and print: a production checklistFIELD NOTES / 048 QR Codes · 2 min readQR codes on packaging and print: a production checklist
Size, quiet zone, contrast, substrate and proofing — the things that decide whether a printed code scans.
Choosing a QR code generator: what actually mattersFIELD NOTES / 039 QR Codes · 2 min readChoosing a QR code generator: what actually matters
Most generators produce the same pattern. The differences are dynamic codes, vector output, and whether the code expires.
Dynamic vs static QR codes: which to use and whenFIELD NOTES / 006 QR Codes · 2 min readDynamic vs static QR codes: which to use and when
The difference is not visual quality — it is whether the destination lives inside the code or behind it.
25 QR code ideas that people actually scanFIELD NOTES / 005 QR Codes · 2 min read25 QR code ideas that people actually scan
Placements and use cases with the practical constraints — size, distance, lighting and what to put on the other side of the scan.
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