Tagged “utm”
4 articles.
UTM hygiene before launch and after the first clicks
Use a small campaign dictionary, a tested sample and a repair log to keep traffic labels consistent from the first link to the final report.
Query parameters, fragments and what survives a redirectFIELD NOTES / 060 Guides · 2 min readQuery parameters, fragments and what survives a redirect
Whether a parameter reaches your landing page depends on where it sits in the URL and what each hop does with it.
Making a UTM convention that a whole team will followFIELD NOTES / 057 Guides · 2 min readMaking a UTM convention that a whole team will follow
Conventions fail for social reasons, not technical ones. Here is how to write one people can actually comply with.
UTM parameters: the complete practical guideFIELD NOTES / 004 Guides · 2 min readUTM parameters: the complete practical guide
What each of the five parameters means, a naming convention that survives contact with a real team, and the mistakes that split your report…
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