Links for Retail & Ecommerce
One link, the right storefront, and a clear line from click to order.
Retail runs on links that have to work in a lot of places at once: in ads, in email, on packaging, on shelf edges and in messages sent by store staff. The hard part is not creating them. It is making sure each one lands on the right region, carries the right campaign tagging, and can be repointed when a product sells out.
One link that knows where the shopper is
If you sell in more than one market you already have the problem: the same product page exists on several storefronts with different currencies, stock and legal copy. Country targeting sends each visitor to their own storefront from a single short link, and region or city targeting handles the cases where one country has more than one fulfilment reality.
The fallback destination matters as much as the rules. Anyone from an unmatched market lands on a chosen default rather than a broken page, so a link shared beyond its intended audience still works.
- Country, region and city routing from one URL
- A default destination for every unmatched visitor
- Device rules that open your shopping app rather than the mobile site
- Editable destinations for products that sell out or move
Packaging, inserts and shelf edges
Print is where short links earn their keep, because print cannot be edited. A QR code on a box, an insert or a shelf label encodes a short link, and that link stays under your control long after the print run. When the campaign behind it ends, you repoint it at an evergreen page instead of leaving a dead code in the world.
Vector export means the code goes into a production layout at any size. Bulk generation means a code per SKU or per store is a job rather than an afternoon.
- QR codes exported as SVG, EPS and PDF for print
- Bulk generation per SKU, per store or per batch
- Destination changes without a reprint
- Expiry with a fallback for time-limited promotions
Campaign tagging that survives contact with reality
Retail campaigns involve a lot of hands: an agency, an email tool, a social team, store managers. Tagging breaks when each of them types UTM values by hand. Saved presets and folder defaults mean the campaign name is set once and inherited by every link created inside that campaign.
The result is not more data, it is comparable data — the same campaign showing up under one name across every channel that carried it.
- Saved UTM presets shared with agencies and stores
- Folder defaults applied automatically to new links
- Bulk correction when tagging has already drifted
- Existing destination parameters preserved rather than overwritten
Connecting a click to an order
Conversion tracking passes a click identifier through the redirect. Your store reports back on purchase with a value, and that order is joined to the click that produced it — including a click that came from a QR code on a box rather than from a browser.
That closes the loop retail usually cannot close: attributing an offline placement to an online order without asking the customer to type a code.
- Click identifier carried through to the storefront
- Server-side purchase reporting with order value
- Placement-level comparison on revenue, not clicks
- Same mechanism for scans and for clicks
Seasonal links and stock reality
A sale ends. A product is discontinued. A collaboration finishes. Expiration by date or click count sends late arrivals to a fallback rather than a 404, and a custom 404 destination on the domain catches mistyped codes from print.
Password protection covers the pre-launch case, where a page needs to exist and be shareable internally before it is public.
- Expire on a date, a click count or an age
- Fallback destinations instead of dead ends
- Domain-level 404 recovery
- Password gates for pre-launch pages
Working with stores, franchisees and agencies
Teams separate a brand from its regions. Each team can hold its own domains, folders and members, with roles from owner through to read-only, so a store manager can create links inside their own folder without being able to repoint a national campaign.
Per-link permissions cover the specific links that should never change — the code printed on a million boxes, for example.
- Separate teams for regions, brands or franchisees
- Owner, admin, user and read-only roles
- Per-link permissions for printed or high-risk links
- CSV import and Bitly migration when consolidating tools
Questions
Can one QR code send shoppers to different storefronts by country?
Yes. The code encodes a short link, and that link can carry country, region and city rules with a default for everyone else.
What happens when a promoted product sells out?
Repoint the link at a category or alternative page. Anything already printed or shared starts sending people to the new destination immediately.
Can we attribute in-store scans to online orders?
Yes, through the click identifier. The scan is a click, your store reports the purchase back, and the two are joined with the order value.
How do we stop store teams from breaking national campaigns?
Use teams, roles and per-link permissions. Local staff work inside their own folder; national links are editable only by the people who own them.
Can we generate a unique link and code per store?
Yes, in bulk from a spreadsheet or through the API, with folder defaults applying the right domain and tagging to all of them.
Give every market the right storefront from one link.
Start Free — no credit card
The free plan includes 1,000 links, 6 custom domains and 50,000 tracked clicks a month, free forever. Choose a free subdomain from six shared domains. Paid plans start at $4 a month when you outgrow it, and you keep everything you have built.