Google URL shortener (goo.gl) alternative
goo.gl no longer creates links — here is a free, drop-in replacement with your own domain and an API.
Google stopped creating new goo.gl short links in 2019. In 2025 it announced that goo.gl links without recent activity would stop working, keeping only links that were still actively used. Anyone who still needs to shorten Google Forms, Maps or Docs links needs a replacement.
Short links here do what goo.gl did — and add custom names, your own domain, QR codes and analytics.
Shorten your link
Free, instant, no ads. A QR code comes with it.
A quick anonymous link cannot be edited or measured. Create a free account first if you need to change its destination or see clicks.
- 1,000 links free
- 6 custom domains free
- No credit card
How to do it in three steps
- 1
Collect your goo.gl links
List the old links and where they point.
- 2
Recreate them here
Import them in bulk or create them via the API.
- 3
Update where they are published
Replace goo.gl links in documents, profiles and print as you reprint.
A replacement for the goo.gl API
The REST API creates short links from code, like the old goo.gl API, with API keys and bulk creation.
Shorten Google links
Google Forms, Docs, Drive, Maps and review links all shorten and get QR codes.
Never again depend on a shared domain
Use your own domain so a provider shutting down cannot break your links.
Related guides
Shorten Google Form, Docs and Drive links
Turn long Google Forms, Docs, Drive and review links into short links and QR codes people can actually type.
Firebase Dynamic Links alternative
Firebase Dynamic Links shut down on 25 August 2025. Replace them with short links that send each device to the right place.
URL shortener API
Create short links from an application, scheduled job or publishing workflow. Start with one authenticated request, then add bulk creation and reporting.
Permanent URL shortener
Short links for things that last — print, packaging, books and signage — that keep working for years.
Free URL shortener
Make a short link for a web page, document or campaign. Choose a free account when you need to manage the link after sharing it.
Start Free — no credit card
The free plan includes 1,000 links, 6 custom domains and 50,000 tracked clicks a month, free forever. Choose a free subdomain from six shared domains. Paid plans start at $4 a month when you outgrow it, and you keep everything you have built.
Frequently asked questions
Does Google still have a URL shortener?
No. goo.gl stopped creating links in 2019.
Do old goo.gl links still work?
Google said in 2025 that only goo.gl links that were still actively used would keep working; others stop.
What is the best goo.gl alternative?
One with an API, your own domain and analytics. Ours is free to start.
Is there a free Google URL shortener API alternative?
Yes, our REST API is on the free plan.
Can I shorten Google Forms links?
Yes.