Safe and reliable URL shortener
HTTPS on every link, no ads in between, and abuse kept off the platform — so people can trust your short links.
People hesitate to click short links because they cannot see where they go. A safe shortener earns that trust: links redirect directly over HTTPS, nothing is injected along the way, and malicious destinations are taken down.
You can also let anyone check a short link before clicking with the free link expander.
Shorten your link
Free, instant, no ads. A QR code comes with it.
- 1,000 links free
- 6 custom domains free
- No credit card
How to do it in three steps
- 1
Use a recognisable domain
Your own branded domain tells people who sent the link.
- 2
Keep HTTPS on
Certificates are issued and renewed automatically.
- 3
Monitor destinations
Get alerted if a page you link to goes down.
What we do to keep links safe
HTTPS by default, optional HSTS, moderation of reported and suspicious links, rate limits on password attempts and verification of search-engine bots.
Reliability
Destinations and domains are monitored for uptime and certificate expiry; Business plans come with a 99.9% uptime SLA.
Privacy options
Hide visitor IPs and referrers (Starter), protect links with passwords (Growth) or encrypt the destination (Business).
Related guides
Unshorten a URL: see where a short link goes
Paste any short link to reveal its final destination and every redirect on the way — without visiting it.
URL shortener with expiration
Make a link that stops working when you want — on a date, after a period or after a number of clicks.
Permanent URL shortener
Short links for things that last — print, packaging, books and signage — that keep working for years.
Branded URL shortener
Put your brand in every link — go.yourbrand.com/launch — and turn every click into insight.
The best URL shortener: what to look for
Most shorteners make a short link. The best ones keep that link useful for years. Here is what to check before you choose.
Start Free — no credit card
The free plan includes 1,000 links, 6 custom domains and 50,000 tracked clicks a month, free forever. Choose a free subdomain from six shared domains. Paid plans start at $4 a month when you outgrow it, and you keep everything you have built.
Frequently asked questions
Are short links safe to click?
Short links here redirect directly over HTTPS with no ads. Use the link expander to preview any short link first.
Do you show ads before redirecting?
No. Visitors go straight to the destination.
What happens to malicious links?
Reported and detected abuse is reviewed and disabled.
Is there a private link shortener?
Yes — password-protected and encrypted links keep destinations private.
How reliable are the redirects?
Monitored continuously; Business includes a 99.9% uptime SLA.